• Social Media Tips & Tricks

    Social media isn’t just for celebrities and teenagers. It can be a cost-effective way to spread the word about your services. Through social outlets you can reach potential customers, reward loyal followers with offers and develop a personal relationship with your clients.

    Check out our tips and tricks below and start using social media to grow your business! 

    Pick and Choose 

    With so many social sites to choose from, it can be hard to decide which ones you want to be part of. Don't feel like you must have a presence on every site. Choose the sites that fit your company best. If you have someone who is willing to make multiple updates a day, Twitter might be your space. If you feel more comfortable posting a few times a week and like to share photos, then Facebook might be better for you. See below for some of our favorites. 

    Show Off

    Don’t just say it, show it! Photos add a lot of personality to posts and lend credibility to your claims of craftsmanship. Facebook is a great place to share images and build photo albums. Twitter also has many photo sharing tools.

    Don’t forget to include videos in your social media plan. Keep the videos short and informal. Your videos can give tips, show off a finished project or showcase your range of products. 

    Customer Service

    Current and potential customers might use your social spaces to ask questions, give a compliment or lodge a complaint. Check your pages frequently so you can address these posts in a timely manner. Don’t be afraid to take on a complaint. Doing so in a courteous and proactive manner goes a long way to showing your followers that you care about their business. 

    Word of Mouth

    Encourage customers to review you on Facebook. Create business cards that have your social handles on them so it's easy for them to find you. Repost snippets of your best reviews and thank your customers for providing feedback. These reviews might be key in a future referral.

    All Hands on Deck

    Enlist everyone in your company to help. It might feel like establishing a social media presence will be too time consuming, but it doesn’t have to be. Ask your employees to take photos, offer tips and submit interesting links. Stockpile this content so you can use it on days when you need help with post ideas. 

    Keep it Casual

    Drop the marketing speak and industry jargon to make your posts and tweets conversational. You'll come across as more genuine and approachable and your content will stick with your followers longer. 

    Have a Personality

    Develop your own style and remember, that style should match the tone of your company. Whether you reach your customers through flyers, emails or social media, the voice should all be the same. 

    Keep it Short

    Twitter caps you at 140 characters so you can't help but be concise in your message. When posting on Facebook, don't get too wordy just because you have the space. Studies show that your posts are more likely to be read if you keep them short. Focus on one message, be concise and provide a link if you want to deliver more in-depth information. 

    Deals and Offers

    Reward your followers with exclusive offers and special coupons. Entice your customers to follow you on Facebook by offering them a downloadable coupon when they "like" you. Or make your posts even more compelling by occasionally offering "flash" deals, specials and offers that only last a limited time. 

    Get the Word Out

    Facebook ads can be an inexpensive and effective way to get the word out about your services. Facebook allows you to target your audience by interest, location and other factors and you can set a budget that you're comfortable with.


    Which Social Site is Right For You?